February 14, 2003
Setting the hook
Steven has started to sell our story to the main press organizations. Only
a few reporters were given the password to the site. Associated Press (AP)
plus the Wall Street Journal (WSJ) were interested. They both thought the
story was big enough and they were eager to learn more about what we were
up to. Steven “sold” our business as if it was the best thing since sliced
bread.