DIARY

	May, 1999	An idea is born
	December, 1999	The text of the book on Internet
	January, 2001	The book in English
	June, 2001	Meeting with the publisher Clint Greenleaf
	June, 2002	Postcard campaign
	September, 2002	An idea for a PR stunt
	September, 2002	Professional help with the PR
	January, 2003	Developing the web site
	February 11, 2003	Our “company” goes online
	February 14, 2003	We are ready, let the games begin
	February 14, 2003	Setting the hook
	February 14, 2003	Selling the exclusive to the Wall Street Journal
	February 14, 2003	Conference call (10:15 PM Dutch time)
	February 14, 2003	Evaluation
	February 17, 2003	Reporter from London
	February 18, 2003	Waiting for a call from the WSJ
	February 19, 2003	Things are starting to heat up
	February 20, 2003	Fact checking and preparing to open the flood gates
	February 21, 2003	Bingo!
	February 24, 2003	Busy day
	February 26, 2003	Radio interview
	February 27, 2003	Pieter meets Wayne Rosso in Amsterdam
	February 28, 2003	Picture on our site
	March 03, 2003	Video clip on our site
	March 04, 2003	Conference call
	March 04, 2003	A selection of comments
	March 05, 2003	Turning a disadvantage into an advantage
	March 07, 2003	Reuters publishes the ThankYou software release
	March 17, 2003	The diary web site
	March 19, 2003	Free 2B P2P
	March 21, 2003	Making arrangements to tape the grand finale
	March 24, 2003	Taping our April Fools’ Day Video: Smile! April Fools
	March 25, 2003	Breaking the real story to Steven Phenix
	March 27, 2003	The Free 2B P2P press release
	March 28, 2003	Finishing up
	March 31, 2003	Nothing left to do
	April 01, 2003	Smile! April Fools
	April 04, 2003	Post-it notes, breadcrumbs and other signs